

Viktoriya V. Blazheva
- 4 min
The Art of Lean Marketing
Revolutionize your marketing to drive business results by applying the Japanese concept of Muda. In the world of business, marketing...


Viktoriya V. Blazheva
- 2 min
How Stephen King may have helped Twitter get out of “Misery” and bring back its “Shining”.
Elon Musk, the entrepreneur who just bought Twitter, is The King of earned media (a.k.a free press). Earned media are news outlets which...

Viktoriya V. Blazheva
- 1 min
The Hype of Post Summer Resolutions
We all began 2022 with some ideas how it would develop for us, what we would accomplish - personally and professionally. Few have already...


Viktoriya V. Blazheva
- 4 min
Be a better leader with these six personality tests
“To manage others you have to understand yourselves first." I heard this statement from the CEO of the largest bank in Bulgaria Tsvetanka...


The C-Suite Minimalists
- 4 min
Let’s bust some ESG myths!
The talk about ESG - the Environmental, Social and Governance factors of sustainable development - has reached a crescendo in the recent...

Viktoriya V. Blazheva
- 3 min
The three most dangerous phrases in an organisation.
Have you ever discussed this with your team: If your company, or if your department was a person, what kind of a person they would be?...

Viktoriya V. Blazheva
- 3 min
Why "bottom-up idea" competitions do not work and what to do instead?
Top managers love this: announcing competitions for ideas generation from all levels of the organisation, a.k.a. bottom-up, selecting a...